The Pace at which marketing technology progress continues to accelerate. Everything from website platforms, software architectures & frameworks, methodologies, cost, marketing's relationships with IT is significantly different than they were a few years ago.
If you haven't revamped your website strategies in the last couple of years, you could be missing these important opportunities, like
- Gaining & retaining clients.
- Promoting your brand/product.
- Communicating your brand.
- Increasing revenue.
- Growth of business.
- Collecting analytics and the interest of your customers.
- Improving the user experience of your website.
- Optimizing performance and security against hackers.
If your thinking about like it is a good time to redesign your website in 2020, here is some essential reason why you should update/re-design your website in 2020.
1. Design lead to a conversation.
Beauty always stays in the eyes. According to bugengine and many digital agencies, you have 10seconds to make your impression on your customer, or to make your customer go through your entire website. website design it not about design looks its also about how your website looks in different devices. means your web design should be responsive.38% of visitors will stop engaging with your website if the layout is unappealing, and 48% of visitors judge the credibility of your company based on website design. These are significant statistics that lead to an immediate drop in conversions if your website visitors don’t make it past the first page they visit. Your website design is where visitors judge your credibility, website security, and make decisions about your brand. Even minor changes to the design can lead to an uptick in visitor engagement, retention, and trust.
2. Website load time matters.
Website load time matters a lot according to Google PageSpeed Insights 87-99 is the best speed for the website. The latest Google research shows that page load times between 1-3 seconds leads to a probability bounce increase of 32%; 1-5 seconds at 90%; 1-6 seconds at 106%; and 1-10 seconds at 123%. These statistics show that your website’s performance is critical to your CRO. Regardless of what the final step of your website’s user journey is, if your website isn’t performing quickly and efficiently, it will be difficult to retain the visitor to make a conversion.
3. Responsive website design.
Very basic definition about Responsive Webdesign is where your website fonts/text media(Images, videos, frames) automatically sized/re-sized according to screen size so the user can easily view or read the content, We don't know in which device our customer is going to open our website since we have very less time to make impression on customer a responsive Webdesign helps a lot in making it. the none-responsive website can easily ruin the user experience of your website.
4. Social media integrity.
We are living in 21 century where social media play big roles in our day to day life, making an impression, showing your activities its also good source for grabbing the attention of the user to your website or wise versa. It also helps you to get the audience or promoting your brand..because sometimes we can't post some content on the website where social media play big roles. with the help of social media integration, you can easily show your customer to about a particular event or something on your website without posting.
5. Branding product.
Having an Elegant website helps you to brand your product easily in the market.
6. Website security and policies.
Hacking happens in every 40-50seconds. We can easily prevent hacking with SSL(https://); which also assure the customer that your website is secure to use online transactions. also making sure your website is using the latest version of the framework or bugs these can be easily prevented if you keep updating your website.
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